“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
You may be thinking, “when is the best time to send emails in order to capture the largest audience?” The quick answer, it depends. So many variables exist (what are you sending, who is your audience, etc.).
The Best Day
Based on MailChimp’s Email Genome Project which stored email engagement data for billions of addresses, weekdays received more engagement compared to weekends. According to a 2018 census by Get Response, Tuesday was the best day to send emails, with the highest open rate of 18%. Monday, Wednesday and Thursday fall shortly behind as the next best days to send emails. However, due to these statistics, Tuesday is now saturated with email traffic. What is our advice? If you send e-blasts during the week, beat the rush!
Beating the rush
Most agree that Monday-Thursday are the best days to engage your audience through email. This means that you are facing a swarm of competitors. In order to improve your chance of success, consider the following. Many studies have found that the optimal email send time peaked between 8:00-10:00 AM with a second peak at 2:00 PM. Although most people take action in the afternoon, the vast majority will check their emails in the morning to start planning their day/week. Surprisingly the next highest open times were 8:00 PM and 6:00 AM. These statistics do not account for the type of device, as mobile users seem to be most active in the evening.
Content: Require Action
While most check their emails in the morning, they like to start the day on a more productive note. This means that any emails without value, are likely to be deleted or forgotten. This likely explains the high open rate of emails in the afternoon.
When you think about it, the content of the email is a primary driver of audience engagement.
In summary, the timing of your emails can be critical to your success. While these strategies are intended to help you get started, every business is unique. A magic time where everyone drops what they are doing to stop and check their emails does not exist. Perhaps most prefer to read content in the morning, prior to work. My number one suggestion: test to find what works best for your business and your audience. Remember, after all, you know your audience best.
“Thats the Advice. Now ignore it.”